Wechat official account api how to#
Wechat official account api code#
Wechat official account api license#

To build trust and relationships with your followers, it’s also necessary to interact with them.

When writing useful how-to or tutorial-type content, make sure that you respond to followers’ questions-and don’t forget to provide solutions.

From latest news updates to op-eds, ensure your story or branding campaign stands out from the crowd of competing content；.

Use appealing headlines that evoke curiosity, emotion, and sympathy；.

Use amusing and attractive stickers, memes, gifs, videos, and infographics that help illustrate your text-based content.

In terms of content quality, Tencent’s WeChat Global Team gives the following best practices: Your content must be informative, useful, unique, and interesting to drive traffic and retain followers. Ultimately, it is high-quality content that engages people.

Wechat official account api code#

If you offer discounts or coupons, the QR code can also be used to draw more customers, as they can simply scan the code, using their built-in scanner (in WeChat), to access the discount through your QR code. You can and should customize your QR code to match your brand image, then you should share your WeChat QR code on your product packaging, brochures, stores, and other brand marketing channels. QR CodesĮach WeChat Official Account has its own QR code.

Your QR codes and WeChat content should drive people to engage with your CTAs. Content Follow button (appearing under the title of each article).There are three calls-to-action that help users follow your brand on WeChat: WeChat Official Account: Follower Acquisition In the simplest terms, Subscription Accounts are used for pushing content and broadcasting messages, while Service Accounts are for integrated sales- and service-oriented functions.

Wechat official account api how to#

Check out this article to learn how to create quality WeChat content that grows your business. However, Service Accounts are only allowed to push content once/week, which makes content quality and strategy of utmost importance. Unlike Subscription Accounts that are essentially only an RSS feed, Service Accounts offer many sales- and service-oriented functions, such as interactive menus, customer service, and e-commerce.įor example, WeChat users who subscribe to a ride-hailing Service Account are actually able to hail a taxi through the app, while those who subscribe to a food delivery Service Account can order food through WeChat.Īdditionally, content from Service Accounts appears on the first level of the Contacts page-it isn’t hidden behind a folder as with Subscription Accounts. Service Accounts are best for small, medium, and large businesses and organizations for marketing and sales promotion. Subscription updates are nested inside a folder on the user’s Contacts screen, so your followers must tap into that folder to retrieve your content. We explain below how this differs from a Service Account, which has greater sales and marketing functionality.Ĭontent can be shared as a single article or multiple articles bundled into a single update. Offering a unique mechanism that broadcasts content in a medium akin to RSS feeds, Subscription Accounts are used to share daily updates-and that’s basically it. WeChat Subscription Accounts are predominantly used by frequent publishers, including media agencies, big business organizations, celebrities, key opinion leaders, and some individuals.

Wechat official account api license#

NOTE: If you hold an overseas business license (and do not hold a Chinese-domestic business license), you are only eligible for the Service Account. There are two types of WeChat Official Accounts: Subscription Account and Service Account. WeChat Official Account: Subscription vs Service Account